What Is It I Do?
I enjoy tackling complex problems creatively and analytically, achieving solutions that make sense and are effective. To interpret research with the appropriate use of language, visuals and technology - overall, fostering a positive affect and cognition between company and audience.
Digital Marketing / Project Manager
SocialNetworx Inc 10700, Civic Center Drive, Rancho Cucamonga, CA (2013 –Present)
Founded on helping real estate agents maximize their online buyer/seller lead generation through social media and technology training. Social NetworX has recently partnered with PRMG to provide, personally branded websites, content marketing services and more advanced marketing training.
Project Manager / SEO Consultant - Community Websites
Initially hired to help assure their community websites were built SEO friendly, and to provide direction on best practices for organic growth. The scope of the project expanded to building the websites themselves. The project centered on showcasing each city's unique community makeup & real estate; with focus on a particular real estate agent - who was positioned as a local community expert.
Project Manager / Web Development– WebnetworX
WebnetworX was created to help the individual real estate agent with their personal brand development and digital marketing needs. Focusing on creating a modern, mobile responsive website that was search optimized for their name/company. The sites included key elements like the agents active MLS/IDX home listings, testimonials, industry related blogging, introduction video, biography, etc.
The New Social NetworX
With the company's growing product line and aggressive business expansion the need for a new website became evident. Using the WIX Platform I created the new flagship website.
Accounts Manager / Graphic Design/ Web development
Capitalizing off the various new products, services and staff talents, Social NetworX, has been garnishing new types of clients under a new model of business. Offering marketing / advertising packages revolving around, design services, digital videos production, social account creation, website development, and ongoing monthly content marketing.
My role has gone through many changes, and my talents fully utilized as I've adopted and evolve to the needs of the company as it's gone through its various growing pains this last year. And even though my focus / role has been repeatedly changed, one thing has been consistent and that is my ability provide direction in creativity, technology, and organization.
SEO / Design / HTML / Digital Marketing Consultant
Moderustic Inc. 9467, 9th St #D Rancho Cucamonga, CA (Oct 2010 – Dec 2013)
Specializing in custom fire/water/electronic features, recreational portable fire features, decorative fire objects for both commercial and residential. Patent pending for ‘Fireglass’.
Initially hired to cleanup the HTML Title & Description tags, my role was extended to cleaning-up/re-designing the HTML layout of the primary website. The process also included improving the technical SEO score and further keyword introduction.
During the process I realized that Moderustic’s market hold over ‘Fireglass’ was quickly diminishing, due to their high prices and proliferation of competition. While cleaning up the sites code & design, I began placing stronger emphasis on the custom work niche that was otherwise tucked away in the site. Over the course of my last year, these refinements effectively kept the company alive, by changing the business model completely – in where the custom work became majority of the company's sales.
In-House Marketing Material - (Windows OS)
For 2 years I assisted the president with his ongoing battle to obtain a patent for "fire-glass"
Organic SERP - The following results are but a small handful of SERP results conducted back in Aug 2014. (Note I left Moderustic Dec 2013)
Broad Terms high search volume terms- 1st page results
Specific product, long tail terms - 1st page results
SEO Consultant / Digital Marketing Consultant / Web Development / Branding
Marilyn Owen Psychotherapist (August 2012 – Present – Per Diem)
Marilyn Owen is a licensed MFT with a strong focus on Somatic treatment, Jungian psychology, Marriage and family counseling as well as individual treatment.
Organic SERP. Note, prior to client relocating to Santa Barbara, here are some organic SERP results from Aug 2014:
Broad term - 1st page results
Specific long tail - 1st page results
Design / Web / SEO Consultant
Navin Haffty and Assc, www.navinhaffty.com Norwell, MA (2005 - 2013)
Navin Haffty and Associates of Norwell, MA is a leading provider of professional MEDITECH consultants across the USA. My seven-year relationship has yielded a variety of communicative projects, inclusive SEO optimization, print & Web designer.
SEO Consultant / Strategist
Claremont Lincoln University. 1325 N. College Ave Claremont, CA 91711 (contract, Sept 2011- Oct 2011)
Tasked to analyze claremontlincoln.org’s current online environment for organic SEO grading. Specifically in keyword presence and Meta Title and Description Tags (MTDT). Begin efforts to satisfy a preliminary, good practice of SEO standards. Main obstacle was to find an SEO direction for a new product launch.
Communications/ Creative Manager
IEHP HMO, www.IEHP.org San Bernardino, CA (Oct 07-May 09)
Operational Improvements (See Portfolio Page)
Web-development / design
William E. Cooper (Ongoing freelance client - Jan 2010 – Present)
Have worked per-diem on several marketing “pet” projects, like creating a website to showcase one of his properties, HouseForRentInPalmSprings.com (no longer active) where I worked on the following:
Print Design Consultant
Liberty Resources, Inc. www.libertyresources.org, Philadelphia, PA
Liberty Resources, Inc. is a non-profit, consumer driven organization that advocates and promotes Independent Living for persons with disabilities. I was hired to formalize their Social Coordinator modules into templates for import into their online training tools.
Establish reusable, well formatted Power-Point and Microsoft Word templates that are able to be saved into different friendly disability formats.
Campaign Creation/ Illustration / Design
Carl Maier for Dameron Communications, www.dameroncommunications.com, San Bernardino, CA. 2010
Dameron Communications is integrated marketing solutions company with strong government and public relations. Clients range from government candidate campaigns, education, and private business’s. Initially to hired to create their capabilities brochure.
Work was extended to working on campaign creation for Carden Virtual Academy. Conception Carden Virtual Academy Campaign creation – Copywriting and Design for:
Logical Design Data Base. www.logicaldesigndbs.com Boston/NYC
Logical Design Database Solutions is a Boston/NYC based company helping businesses with custom application development, web to database integration, data modeling and business process analysis. Their initial website had become discomfiting to their growing and reputable cliental. I was contracted to re-design and rebuild their website; their requirements necessitated that the design should be both minimal/corporate while modern and savvy.
Art Direction & Designer
Front Gate Realtors. San Bernardino, CA
Photographer and Graphics Consultant
Builder Architect Magazine. Inland Empire, CA
Print Design Consultant
Market Consulteks, www.marketconsulteks.com, Colleyville, Texas
Silvertone Bar Grill, www.silvertonedowntown.com, Boston, MA
Sforza Sport. www.sforzasport.com, Worcester, MA
Grand Prix Café. Cambridge, MA
The Henderson Group. Boston, MA
Franklin Realty Advisors Inc. Boston, MA
Print and Web Design Consultant
In-Touch Direct Labels, Falmouth MA
Web Design Consultant
WolfIndustry, Wolfindustry.com, Chelmsford MA
Aimee Empey 3- D artist, Boston, MA
KCP photography Studios, Laguna Beach, CA
Web Design Consultant
Beth Beljon Photography, Laguna Beach CA
Elizabeth Gaffney, Headhunter Services. Laguna Beach, CA
Robert Half International / The Creative Group www.creativegroup.com Boston MA, 06-07
Production Web and Print Freelance. Aviva USA, www.avivausa.com, Quincy, MA, 2006
Art Production Freelance. Nova, www.novainc.com, Quincy, MA, 2006
Worked daily with Adobe CS suite to successfully complete high volume client advertising print campaigns for 2006.
Communications Manager, Girard Systems, www.girardrvawnings.com San Clemente, CA, 02 to 05
Spearheaded Print marketing initiatives, inclusive national Advertising campaigns, product brochures, all in-house working papers, certificates, order forms, technical manuals, trade show graphics, and promotional collateral.
Highly proficient with Mac OS, equally:
Microsoft Office suite (Mac & PC Platforms)
Photography – Digital SLR
Email Management – Constant Contact
CMS - Word Press, WIX,
Chapman University, Graduated Magna Cum Laude BA Communication with a Minor in Graphic Design ,
Fullerton College, AA Degree.